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Our three takeaways from ICSC1. Rumors of retail’s demise have been greatly exaggerated

The narrative that consumers doing more of their shopping in virtual storefronts and many big box retailers are struggling to stay afloat isn’t a new one. To a certain extent, it’s true. When it comes to selling low-margin, commodified goods, traditional retail outlets just can’t compete with virtual storefronts. Rather than trying to compete directly with e-commerce, brick-and-mortar retailers have smartly chosen to adapt and embrace a modernized retail model.

This new paradigm, called omnichannel retail, focuses on a more personalized shopping experience with a hook that offers what digital can’t: real, tangible experiences.

Bottom line: Retail isn’t dead. It’s been reinvented to better fit the way modern consumers shop.

2. Food trucks are awesome—when it’s warm

In the past, the lunch offerings at the Javits Center left us feeling empty (literally). The food trucks were a major upgrade, albeit with one huge caveat: December in NYC is cold.

3. Everybody knows their ABCs (Always Be Closing)

After returning from the conference, we were asked, “Describe ICSC NYC in 5 words or less.”

That’s easy:
Deals, Deals, Deals. Additionally: Deals.

Trade shows like ICSC offer unparalleled opportunities to network within the CRE industry. Everybody brought their A-game.

What’d we miss? Let us know in the comments.

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